In a complex global environment, business, government, nonprofit, and other organizations require strategic professional public relations practitioners who can effectively develop two-way relationships with constituents and audiences to enable strategic and effective communication formatting and processes. This program prepares students for this ever-changing and complex environment through the study and practice of essential principles and practices of public relations; this focuses on the use of strategy, the value of relationship building, an overview of the range of public relations approaches and tactics, the evolving role of digital communications and social media to public relations, and the importance of ethics and transparency in public relations practice.
